How we rank software

Every ranking uses the same written criteria, weighted in this order:

• Cost as you grow: what happens to your bill when a post goes viral or your list doubles.
• Free plan: whether you can run real automations without paying.
• Safety: use of Meta's official APIs and pacing within platform limits.
• Features that matter for the use case: for example follow gates for creators, or cart recovery for stores.
• Ownership and lock-in: whether your account, number and data stay yours.

Prices and plan limits come from each vendor's public pricing pages and documentation, and from published third-party breakdowns where a vendor blocks automated checks. Each page shows the date we checked and lists its sources. Vendors change pricing often, so confirm on their site before you buy. If something is out of date, email us and we will correct it.