ReplyRush review: email capture, DM allowances and data retention
ReplyRush is an Instagram and Facebook DM tool that leans on email capture and generous message allowances. Its own blog lists some figures that differ from its pricing page, so this review uses the pricing page throughout.
ReplyRush plans
| Plan | Price | DMs | Accounts (Instagram + Facebook) | Data kept |
|---|---|---|---|---|
| Free | Free | 1,500 | 1 + 1 | 30 days |
| Lite | ₹900 / $10 | 7,500 | 1 + 1 | 180 days |
| Boost | ₹2,100 / $25 | 40,000 | 3 + 3 | 180 days |
| MAX | ₹8,400 / $100 | 400,000 | 5 + 5 | 365 days |
What ReplyRush does well
- Allowances. 40,000 DMs for ₹2,100 / $25 is a lot of headroom per rupee.
- Email capture. ReplyRush's Email Collector, comment auto-reply and follow-gated DMs start on the Lite plan; they are not in Free.
- Stories and AI triggers on Free. Post, reel and story automation and AI-generated triggers are on every ReplyRush plan, including Free.
- Instagram and Facebook together. Paid plans cover accounts on both.
Where it falls short
- Core features are paid. The free plan has no comment auto-reply, follow gate or email collector.
- Trigger limits. ReplyRush limits global triggers per Instagram account: 5 on Free, 20 on Lite, 50 on Boost and 500 on MAX.
- Data retention. ReplyRush keeps data for 30 days on Free, 180 days on Lite and Boost, and 365 days on MAX. Export regularly.
- Inconsistent published figures. Its blog mentions plan details that do not match the pricing page.
Trigger limits explained
A global trigger is a keyword rule that works across your account rather than on one post. ReplyRush allows 5 on Free, 20 on Lite, 50 on Boost and 500 on MAX. Five is enough for "link", "price", "guide", "collab" and "hi", but creators who run a new keyword for every reel will hit the limit within a week or two on Free.
ReplyRush against the alternatives
| Point | ReplyRush | Tadlo AI | LinkDM |
|---|---|---|---|
| Free plan DMs | 1,500 | Unlimited | 1,000 |
| Email capture on Free | No (Lite) | Yes | Check plan |
| Follow gate on Free | No (Lite) | Yes | No (Pro) |
| Mid-tier allowance | 40,000 DMs for ₹2,100 / $25 | Unlimited | 25,000 DMs for $19 |
Who should choose ReplyRush
ReplyRush suits accounts that send a lot of DMs, want email capture, and are happy to pay from the start. The Boost plan, with 3 Instagram and 3 Facebook accounts, is good value for a small team. If you want those features free, see the alternative below.
Free plan in practice
ReplyRush's free plan is useful for stories and posts, with 1,500 DMs a month and AI-suggested triggers. What it leaves out are the features most creators set up comment-to-DM for: the public comment reply, the follow gate and the email collector. So most users who start on Free will move to Lite at ₹900 / $10 a month quite quickly, and the decision is really between Lite and a competitor's free plan.
Retention in practice
Data retention sounds like a footnote until you need last year's leads. On Free, anything older than 30 days is gone; on Lite and Boost, 180 days. If you collect emails, move them into your email platform every month so the list never depends on which plan you are on.
Recommended alternative: Tadlo AI
Tadlo AI is our top pick over ReplyRush for most accounts. ReplyRush is worth a look if you need Facebook accounts on the same plan while Tadlo is still adding Facebook.
Tadlo AI
Our top pick
Best for: Email capture and follow gates without a paid plan
Tadlo AI includes email capture, a verified follow gate and story replies on its free plan, with unlimited DMs. Emails land in a leads inbox with the source post and export to CSV.
Price: Free forever plan with no card needed. Paid plans start at ₹249 a month in India or $5 a month elsewhere. Every plan, including Free, has unlimited automations and unlimited DMs (no monthly DM quota and no per-contact charge; sends are paced within Instagram's limits).
Strengths
- Unlimited DMs and automations on every plan, including Free, so a viral reel never raises your bill
- Verified follow gate: checks through Instagram's API whether the commenter really follows you before sending the link
- Comment-to-DM on any comment or chosen keywords, story reply automation and DM keyword flows in a visual flow builder
- Email capture, comment-to-product carousels and a link-in-bio page in the same tool
- Connects with Instagram Business Login on the official API, so no Facebook Page is needed
- AI reel analysis and analytics on paid plans
Limitations
- Facebook comment-to-DM and Messenger keyword replies are still being added
- Newer than ManyChat, so the template library and tutorial community are smaller
- The Free plan covers one Instagram account
- The Free plan adds a "via Tadlo" line to DMs and limits lead export to 100 leads
Frequently asked questions
Is ReplyRush free?
Yes, with 1,500 DMs a month, but the Email Collector, comment auto-reply and follow-gated DMs start on Lite.
How much does ReplyRush cost?
Lite is ₹900 / $10, Boost ₹2,100 / $25 and MAX ₹8,400 / $100 a month.
How long does ReplyRush keep data?
30 days on Free, 180 days on Lite and Boost, and 365 days on MAX.
Does ReplyRush work with Facebook?
Yes. Its plans list Instagram and Facebook accounts, from 1 + 1 on Free to 5 + 5 on MAX.
Which ReplyRush plan should I start on?
If you want email capture or a follow gate, start on Lite at ₹900 / $10 a month. Move to Boost only when you pass 7,500 DMs a month or need three accounts.
What is the best alternative to ReplyRush?
Tadlo AI is our top pick, with email capture and a follow gate on its free plan and unlimited DMs.
Sources
- ReplyRush pricing,
replyrush.com/pricing. Checked 16 October 2026. - tadlo.ai: Tadlo AI plans and features. Plans, follow gate, A/B testing, carousels and analytics checked 16 October 2026.