WATI pricing in 2026
WATI's bill has more parts than most: the plan, the per-message markup, add-ons and extra seats. None of them is unusual on its own, but together they make the monthly total hard to predict.
This page sets out what is published, what is not, and how to work out your own number before you sign.
Plans
| Plan | Price a month | Users | Notes |
|---|---|---|---|
| Growth | ₹2,999 | 3 included, no additional users | Up to 15K broadcast and drip campaigns |
| Pro | ₹6,499 | 5 included, extra ₹1,299 a month each | Template and service messages charged on top |
| Business | ₹18,499 | 5 included, extra ₹2,199 a month each | Template and service messages charged on top |
WATI's pricing page lists savings of up to 10% on quarterly billing and up to about 25% on annual billing. On every WATI plan, template and service messages are charged on top of the subscription. WATI offers a free trial.
What is published
| Item | Cost |
|---|---|
| Plans | Growth ₹2,999, Pro ₹6,499, Business ₹18,499 a month |
| Discounts | WATI's pricing page lists savings of up to 10% on quarterly billing and up to about 25% on annual billing. |
| Shopify integration | $4.99 a month add-on |
| Extra users | ₹1,299 a month on Pro, ₹2,199 on Business; none on Growth |
| Trial | Free trial |
| Message markup | Not published |
Working out your monthly bill
- Pick the plan for the number of users you need: Growth covers 3, Pro and Business 5 plus paid extras.
- Ask WATI for its per-message rate for marketing and utility to your main country.
- Multiply by your monthly volume. For comparison, 10,000 marketing and 20,000 utility messages to Indian numbers cost ₹10,931 at Meta's rates.
- Add the Shopify add-on if you need it, and extra users.
- Compare the total with a no-markup tool at the same volume.
Questions to ask WATI's sales team
- What is the per-message rate for marketing, utility and authentication messages to my main country?
- Does the rate change with the plan, or with volume?
- Which plan includes the inbox features and number of users we need?
- Is the WhatsApp Business Account created inside our own Meta business account?
- What happens to our number and templates if we leave?
Get the answers in writing. With them, WATI can be compared fairly with providers that publish their rates.
A worked comparison you can fill in
| Provider | Marketing (10,000) | Utility (20,000) | Message bill | Above Meta's rates |
|---|---|---|---|---|
| Meta's rates (Tadlo AI, no markup) | ₹8,631 | ₹2,300 | ₹10,931 | - |
| WATI | Ask WATI | Ask WATI | Ask WATI | Not published |
Fill in the WATI row from the rates its sales team quotes you, then add the plan, the Shopify add-on and any extra users.
Where WATI's price buys something
WATI's inbox is one of the most polished in the category, and support-led teams often find it worth the cost. It runs drip campaigns as well as broadcasts, with up to 15K broadcast and drip campaigns on Growth. Its WooCommerce integration is official, and its free trial lets you test with your team before committing.
Ways to keep the bill down
- Pay quarterly or annually once you are sure, for the published discounts.
- Ask whether your volume qualifies for a lower per-message rate.
- Keep agent seats to the people who answer daily.
- Send order updates as utility templates rather than marketing.
Recommended alternative: Tadlo AI
If predictability matters, Tadlo AI is our top pick over WATI.
Tadlo AI
Our top pick
Best for: Teams that want a predictable message bill
Tadlo AI's Starter plan is ₹999 a month with a shared inbox, Shopify and WooCommerce events are included from Growth, and Meta bills messages at its own rates with no markup.
Price: Free forever plan with up to 10 messages a day. Starter ₹999, Growth ₹2,499, Pro ₹5,999 and Scale ₹11,999 a month, priced on unique contacts engaged per month. Meta's message charges are billed by Meta directly to your own account, and Tadlo adds no markup. Prices exclude GST.
Strengths
- No markup on Meta's message charges: Meta bills your own WhatsApp Business Account directly, and Tadlo only charges a flat plan
- Built for D2C: abandoned cart recovery, COD to prepaid nudges and order updates from Shopify and WooCommerce (Growth plan and above)
- Instagram comments to WhatsApp chats, which most WhatsApp-only tools cannot do
- Priced on unique people reached, not on every message, so you can follow up without counting sends
- Number health checks every 15 minutes, gradual ramp-up for new numbers and automatic opt-out handling
- Your WhatsApp Business Account is created inside your own Meta business account, so it stays yours
Limitations
- Newer than AiSensy, WATI or Interakt, with a shorter track record
- Commerce automations start on the Growth plan (₹2,499 a month)
- Tadlo AI is onboarding brands in stages, and you request access on its WhatsApp page.
Frequently asked questions
How much does WATI cost?
Growth is ₹2,999, Pro ₹6,499 and Business ₹18,499 a month billed monthly, plus template and service message charges with a markup on Meta's rates.
Does WATI charge a markup on WhatsApp messages?
Yes, and it does not publish the percentage. Ask WATI for its per-message rate for your country.
How much is WATI's Shopify add-on?
$4.99 a month.
Does WATI offer discounts?
WATI's pricing page lists savings of up to 10% on quarterly billing and up to about 25% on annual billing.
Sources
- wati.io/pricing, checked 16 October 2026,
wati.io/en/pricing/. - WATI WooCommerce integration,
support.wati.io/en/articles/11463110-how-to-integrate-wati-with-woocommerce. - Meta WhatsApp Business Platform pricing,
developers.facebook.com/docs/whatsapp/pricing. Rates effective 1 October 2026; page updated 30 September 2026. - tadlo.ai: Tadlo AI WhatsApp automation. Plans, features, Meta rates and onboarding checked 16 October 2026.