The best Instagram auto-reply tools
An Instagram auto-reply can happen in two places. A public reply appears under the comment for everyone to see. A private reply goes to the commenter's DMs. Most accounts want both: a short public reply that shows you responded, and a private reply that does the real work.
This ranking compares tools on comment replies, DM replies, and how well they keep public threads from looking automated.
| # | Tool | Best for | Price (checked 16 October 2026) |
|---|---|---|---|
| 1 | Tadlo AI | Comment and DM auto-replies with one set of rules | Free; paid from ₹249 / $5 a month |
| 2 | Meta Business Suite (built in) | Free instant replies to DMs | Free |
| 3 | InstantDM | AI-written comment replies | Free (500 DMs/month); paid from $9.99 a month billed yearly |
| 4 | ReplyRush | Public comment replies on paid plans | Free (1,500 DMs/month); paid from ₹900 / $10 a month |
| 5 | LinkDM | Private replies to comments and stories | Free (1,000 DMs/month); Pro $19 a month |
| 6 | ReplyKaro | Low-cost replies with AI on paid plans | Free (1,000 DMs/month); paid from ₹99 / $3 a month |
1. Tadlo AI
Our top pick
Best for: Comment and DM auto-replies with one set of rules
Tadlo AI answers a keyword whether it arrives as a comment or as a DM, so "price" gets the same answer in both places. Story replies are covered too.
Its analytics count comment replies alongside DMs, bio clicks and leads, and A/B testing lets you compare two versions of a reply to see which gets more clicks. Every plan, including Free, has unlimited DMs, so an auto-reply never stops because a counter ran out.
Price: Free forever plan with no card needed. Paid plans start at ₹249 a month in India or $5 a month elsewhere. Every plan, including Free, has unlimited automations and unlimited DMs (no monthly DM quota and no per-contact charge; sends are paced within Instagram's limits).
Strengths
- Unlimited DMs and automations on every plan, including Free, so a viral reel never raises your bill
- Verified follow gate: checks through Instagram's API whether the commenter really follows you before sending the link
- Comment-to-DM on any comment or chosen keywords, story reply automation and DM keyword flows in a visual flow builder
- Email capture, comment-to-product carousels and a link-in-bio page in the same tool
- Connects with Instagram Business Login on the official API, so no Facebook Page is needed
- AI reel analysis and analytics on paid plans
Limitations
- Facebook comment-to-DM and Messenger keyword replies are still being added
- Newer than ManyChat, so the template library and tutorial community are smaller
- The Free plan covers one Instagram account
- The Free plan adds a "via Tadlo" line to DMs and limits lead export to 100 leads
2. Meta Business Suite (built in)
Best for: Free instant replies to DMs
Meta Business Suite sets an instant reply for new DMs and frequently asked question buttons. It is free and needs no extra tool, but it does not reply to comments or follow a keyword through a conversation.
Price: Free, inside Meta's own tools.
Strengths
- Free and built in
- FAQ buttons in DMs
Limitations
- No comment replies
- No keyword flows or lead capture
3. InstantDM
Best for: AI-written comment replies
InstantDM includes AI comment replies on its free plan, which suits accounts with varied comments that one fixed reply cannot cover. Review what the AI writes before relying on it for prices or details.
Price: Free forever: 1 account and 500 DM automations a month, no card. Billed yearly: Legend Pro $9.99 a month (unlimited, up to 800 an hour), Trendsetter $24.99 (up to 2,000 an hour) and Trendsetter Pro $49.99 (no hourly cap). Multi-account plans: Multi Starter $4.44 per account a month (3 accounts, $160 a year) and Multi Pro $8.25 per account a month (10 accounts, $990 a year). Paid plans have a 7-day trial.
Strengths
- AI comment replies on Free
- Published hourly limits
Limitations
- AI answers need checking
- Story automation on paid plans
4. ReplyRush
Best for: Public comment replies on paid plans
ReplyRush's comment auto-reply starts on the Lite plan at ₹900 / $10 a month, alongside follow-gated DMs and the email collector.
Price: Free: 1,500 DMs a month. Lite: ₹900 / $10 a month for 7,500 DMs. Boost: ₹2,100 / $25 a month for 40,000 DMs and 3 Instagram plus 3 Facebook accounts. MAX: ₹8,400 / $100 a month for 400,000 DMs and 5 Instagram plus 5 Facebook accounts.
Strengths
- Comment auto-reply on Lite
- Large DM allowances
Limitations
- Comment auto-reply not on Free
5. LinkDM
Best for: Private replies to comments and stories
LinkDM replies privately to comments, story replies and story mentions on every plan, with Facebook comments too.
Price: Free: 1 Instagram account and 1,000 DMs a month with LinkDM branding. Pro: $19 a month ($182 a year), up to 3 accounts and 25,000 DMs a month. Platinum+: $99 a month ($832 a year), up to 10 accounts and 300,000 DMs a month. Enterprise is custom.
Strengths
- Story mentions as a trigger
- Facebook comments
Limitations
- Monthly DM caps
6. ReplyKaro
Best for: Low-cost replies with AI on paid plans
ReplyKaro auto-replies to comments and DMs from ₹99 a month and adds a monthly allowance of AI replies on paid plans.
Price: Free Starter: 1 Instagram account, 3 active automations and 1,000 DMs a month, no card and no expiry. Paid Instagram plans: Starter ₹99 / $3, Pro ₹299 / $9, Scale ₹399 / $15, Growth ₹449 / $15, Agency ₹799 / $25 and Agency Pro ₹999 / $29 a month. Instagram plus Facebook bundles: Pro Bundle ₹399 and Agency Bundle (10 Instagram and 10 Facebook accounts) ₹1,299 a month.
Strengths
- AI replies on paid plans
- Low price
Limitations
- No AI replies on Free
- 1,000 DMs a month on Free
Public reply or private reply?
| Situation | Public reply | Private reply |
|---|---|---|
| Someone asks for a link | "Sent, check your DMs" | The link and one next step |
| Someone asks a price | "DMed you the details" | Price, link and delivery note |
| A complaint | A short, polite note that you will message them | Handled by a person, not automation |
| A compliment | Optional short thanks | Usually none |
Instagram allows one private reply per comment, within 7 days of the comment, and you can continue only if the person replies. So put the answer in that first message.
Keep auto-replies from looking spammy
- Rotate three to five short public replies instead of posting one sentence hundreds of times.
- Reply publicly only to comments that match a keyword, not to every emoji.
- Never auto-reply to complaints; route them to your inbox.
- Read a sample of replies each week and fix any keyword that triggers on the wrong comments.
Auto-replies in DMs
For DMs, an auto-reply should answer the top three questions and offer a way to reach a person. Keyword flows handle this better than a single greeting, because "price", "hours" and "order" each get a direct answer. Remember that automated messages to someone who messaged you are limited to the 24-hour window after their last message.
Frequently asked questions
What is the best auto-reply tool for Instagram?
Tadlo AI is our top pick: it answers keywords in comments and DMs with the same rules, and every plan has unlimited DMs.
Can I auto-reply to Instagram comments for free?
Yes. Tadlo AI's free plan sends private replies to comments with no DM limit, and InstantDM's free plan includes AI comment replies. Meta Business Suite's free instant replies cover DMs only.
How do I set an automatic reply on Instagram DMs?
Use Meta Business Suite for a basic instant reply, or a tool like Tadlo AI for keyword-based answers that also capture leads.
Can auto-replies get my Instagram account restricted?
Tools on Meta's official API are permitted. Problems usually come from identical public replies posted at volume, so vary your wording and reply only to matching comments.
Sources
- manychat.com/pricing, checked 16 October 2026,
manychat.com/pricing. - LinkDM pricing,
linkdm.com/pricing. Checked 16 October 2026. - LinkDM features,
linkdm.com/. Facebook comments, story replies, Meta Business Partner since 2021; checked 16 October 2026. - ReplyKaro pricing,
replykaro.com/pricing. Checked 16 October 2026. - ReplyKaro fact sheet,
replykaro.com/ai-info. Last updated 12 October 2026. - ReplyRush pricing,
replyrush.com/pricing. Checked 16 October 2026. - CreatorFlow pricing,
creatorflow.so/pricing. Checked 16 October 2026. - InstantDM pricing,
instantdm.com/pricing. Checked 16 October 2026. - tadlo.ai: Tadlo AI plans and features. Plans, follow gate, A/B testing, carousels and analytics checked 16 October 2026.
- Instagram private replies (Meta),
developers.facebook.com/documentation/instagram-platform/private-replies. Updated 30 June 2026. - Instagram Messaging API (Meta),
developers.facebook.com/documentation/instagram-platform/instagram-api-with-instagram-login/messaging-api. Messaging window and requests folder; updated 28 September 2026.