Instagram and Facebook automation in one tool
Most businesses post the same content to Instagram and a Facebook Page, and get the same questions on both: price, link, hours, "interested". Running two automation tools means two bills, two dashboards and two sets of keywords to keep in sync.
This ranking looks at tools that cover both platforms in one plan, and at how evenly they cover them, because many are strong on one and basic on the other.
| # | Tool | Best for | Price (checked 16 October 2026) |
|---|---|---|---|
| 1 | Tadlo AI | One flat plan that will cover both platforms | Included in Tadlo's Instagram plans |
| 2 | ReplyRush | Both platforms counted per plan | Free (1,500 DMs/month); paid from ₹900 / $10 a month |
| 3 | ReplyKaro | Cheap bundles for both platforms | Free (1,000 DMs/month); paid from ₹99 / $3 a month |
| 4 | ManyChat | The deepest builder for both | Free (25 active contacts); paid from $17 a month ($14 billed annually) |
| 5 | LinkDM | Comment-to-DM on both | Free (1,000 DMs/month); Pro $19 a month |
| 6 | Chatfuel | AI chatbots across both and WhatsApp | Trial; Business $18 a month billed yearly |
1. Tadlo AI
Our top pick
Best for: One flat plan that will cover both platforms
On Instagram, Tadlo AI covers comment-to-DM, story replies, DM keyword flows, email capture, product carousels and a verified follow gate, with unlimited DMs on every plan. It is adding the two Facebook jobs most Pages need, comment-to-DM and Messenger keyword replies, to the same plans, so there will be no second subscription.
The appeal is one set of keywords and one bill that does not rise with reach. While Tadlo is still adding Facebook, pair it with Meta Business Suite's free instant replies for your Page.
Price: Facebook comment-to-DM and Messenger keyword replies are being added to Tadlo's Instagram plans, which start free and go from ₹249 / $5 a month.
Strengths
- Facebook comment-to-DM and Messenger keyword replies will be part of the same plans as Instagram
- Instagram plans start free with unlimited DMs and automations
- No per-contact billing, so a busy Page post will not raise your bill
- Instagram connects through Instagram Login, with no Facebook Page needed
Limitations
- Facebook comment-to-DM and Messenger keyword replies are still being added
- Newer than ManyChat, so the template library and tutorial community are smaller
- The Free plan covers one Instagram account
- The Free plan adds a "via Tadlo" line to DMs and limits lead export to 100 leads
2. ReplyRush
Best for: Both platforms counted per plan
ReplyRush counts accounts in pairs: 1 Instagram and 1 Facebook on Free and Lite, 3 + 3 on Boost at ₹2,100 / $25 a month, and 5 + 5 on MAX. Post, reel and story automation and AI-suggested triggers are on every plan.
Price: Free: 1,500 DMs a month. Lite: ₹900 / $10 a month for 7,500 DMs. Boost: ₹2,100 / $25 a month for 40,000 DMs and 3 Instagram plus 3 Facebook accounts. MAX: ₹8,400 / $100 a month for 400,000 DMs and 5 Instagram plus 5 Facebook accounts.
Strengths
- Instagram and Facebook accounts on every plan
- Large DM allowances
Limitations
- Comment auto-reply and follow gate start on Lite
- Data kept 30 to 365 days by plan
3. ReplyKaro
Best for: Cheap bundles for both platforms
ReplyKaro's Pro Bundle covers Instagram and Facebook for ₹399 a month, and its Agency Bundle covers 10 accounts on each for ₹1,299. ReplyKaro lists Facebook comment automation; its FAQ says Facebook Messenger automation is not included.
Price: Free Starter: 1 Instagram account, 3 active automations and 1,000 DMs a month, no card and no expiry. Paid Instagram plans: Starter ₹99 / $3, Pro ₹299 / $9, Scale ₹399 / $15, Growth ₹449 / $15, Agency ₹799 / $25 and Agency Pro ₹999 / $29 a month. Instagram plus Facebook bundles: Pro Bundle ₹399 and Agency Bundle (10 Instagram and 10 Facebook accounts) ₹1,299 a month.
Strengths
- Low-cost bundles
- Follow gate and stories on Instagram Free
Limitations
- No Messenger automation, per its FAQ
- 1,000 DMs a month on Free
4. ManyChat
Best for: The deepest builder for both
ManyChat runs Instagram and Messenger from one builder, with conditions, tags and integrations, plus WhatsApp, TikTok, Telegram and SMS. It is the most complete option for both platforms, and it bills by active contacts.
Price: ManyChat bills by active contacts. Free: 25 active contacts, any 2 channels, up to 4 active automations, 1 user and ManyChat branding. Essential: $17 a month ($14 billed annually), 250 active contacts, any 2 channels, unlimited custom automations, 2 users, no branding. Pro: $39 a month ($29 billed annually), 2,500 active contacts, any 3 channels, broadcasts and AI included, 3 users. Business: $99 a month ($69 billed annually), 7,500 active contacts, unlimited channels, 5 users, shared team inbox. Advanced: $199 a month ($139 billed annually), 25,000 active contacts, 10 users. Paid plans charge per active contact beyond those included. Essential and Pro have a 14-day free trial.
Strengths
- Deep flows on both platforms
- Many more channels
Limitations
- Billed by active contacts
- Free plan covers 25 active contacts
5. LinkDM
Best for: Comment-to-DM on both
LinkDM handles comments on Instagram and Facebook and says it only works with those two platforms. Its allowance is shared: 25,000 DMs a month on Pro at $19.
Price: Free: 1 Instagram account and 1,000 DMs a month with LinkDM branding. Pro: $19 a month ($182 a year), up to 3 accounts and 25,000 DMs a month. Platinum+: $99 a month ($832 a year), up to 10 accounts and 300,000 DMs a month. Enterprise is custom.
Strengths
- Instagram and Facebook comments on every plan
- Story replies and mentions on Instagram
Limitations
- Monthly DM caps
- Comment-focused on Facebook
6. Chatfuel
Best for: AI chatbots across both and WhatsApp
Chatfuel describes itself as an AI chatbot platform for WhatsApp, Instagram and Facebook. Chatfuel's Business plan lists automatic replies to post comments and to reels comments. Business is $18 a month billed yearly.
Price: Every plan starts with a free trial. Business is $18 a month billed yearly ($216 a year), and Agency S is $90 a month billed yearly ($1,080 a year).
Strengths
- AI chatbots on Facebook, Instagram and WhatsApp
- Comment replies on Business
Limitations
- We did not find a free plan, only a free trial
How evenly each tool covers both platforms
| Tool | ||
|---|---|---|
| Tadlo AI | Full: comments, stories, DMs, carousels, follow gate | Comment-to-DM and Messenger keywords being added |
| ReplyRush | Posts, reels, stories | Accounts included per plan |
| ReplyKaro | Comments, stories, follow gate | Comments; no Messenger |
| ManyChat | Full builder | Full Messenger builder |
| LinkDM | Comments, stories, mentions | Comments |
| Chatfuel | AI chatbot, comment replies | AI chatbot, comment replies |
One set of keywords for both
The main saving of one tool is not the subscription, it is consistency. A customer who comments "price" on Instagram and messages "price" to your Page should get the same answer. Keep one keyword list, one set of answers and one place to update prices, and change them in one go when an offer ends.
Where the platforms differ
- Audience. Facebook Pages often reach an older, local audience; Instagram reaches creators' followers and younger buyers. Adjust tone, not facts.
- Triggers. Instagram has stories and reels as triggers; Facebook automation centres on Page post comments and Messenger.
- Setup. Instagram automation through Instagram Login needs no Facebook Page; Facebook automation needs your Page connected.
Questions to ask before you choose
- Is Facebook in the same plan, or a paid bundle?
- Does Facebook get comment-to-DM only, or Messenger keyword replies too?
- Is the allowance shared across platforms, and what happens when it runs out?
- Can you see results for both platforms in one place?
Frequently asked questions
Is there one tool for Instagram and Facebook automation?
Yes. ReplyRush, ReplyKaro, ManyChat, LinkDM and Chatfuel cover both, and Tadlo AI is adding Facebook to its Instagram plans.
What is the best tool for Instagram and Facebook automation?
Tadlo AI is our top pick for a single flat plan without per-contact billing. ManyChat is the most complete builder for both if you need deep flows.
Is Facebook automation included in Instagram plans?
It depends on the tool. ReplyRush includes Facebook accounts in every plan, ReplyKaro sells bundles, and Tadlo AI is adding Facebook to its existing Instagram plans.
Do I need a Facebook Page for Instagram automation?
Not with tools that use Instagram Login, such as Tadlo AI. You do need your Page connected to automate Facebook itself.
Sources
- tadlo.ai: Tadlo AI product roadmap (company statement, October 2026). Facebook comment-to-DM and Messenger keyword replies are being added to Tadlo's Instagram plans
- manychat.com/pricing, checked 16 October 2026,
manychat.com/pricing. - LinkDM features,
linkdm.com/. Facebook comments, story replies, Meta Business Partner since 2021; checked 16 October 2026. - ReplyKaro pricing,
replykaro.com/pricing. Checked 16 October 2026. - Chatfuel pricing,
chatfuel.com/pricing. Checked 16 October 2026. - ReplyRush pricing,
replyrush.com/pricing. Checked 16 October 2026. - Instagram API with Instagram Login (Meta),
developers.facebook.com/documentation/instagram-platform/instagram-api-with-instagram-login.