Interakt review: Shopify-native WhatsApp for D2C brands
Interakt is popular with Indian D2C brands for its Shopify integration and campaigns. Unusually for the category, it publishes its per-message rates by plan, which makes its markup easy to calculate. This review covers its plans, those rates, and who it suits.
Interakt plans and rates
| Plan | Price | Marketing rate | Utility rate | Markup on marketing (calculated) |
|---|---|---|---|---|
| Starter | Not applicable for WhatsApp | ₹0.970 | ₹0.160 | About 12.4% |
| Growth | ₹2,799 | ₹0.958 | ₹0.150 | About 11.0% |
| Advanced | ₹3,799 | ₹0.949 | ₹0.140 | About 10.0% |
| Enterprise | On request | No markup | No markup | None |
The ₹999 Starter plan covers Instagram only. Meta's own rates for Indian numbers from 1 October 2026 are ₹0.8631 for marketing and ₹0.115 for utility.
What Interakt does well
- Shopify. Included on every WhatsApp plan, with flows many Indian brands already use.
- Free apps. Shopify is on every Interakt WhatsApp plan; WooCommerce, Razorpay and PayU are among the free apps you choose (1 on Starter, 3 on Growth, unlimited on Advanced).
- Transparency. Published per-message rates by plan.
- A long trial. 14 days with no payment required.
Where it falls short
- Markup below Enterprise. Small per message, but it scales with your sends.
- Utility markup. Its utility rates of ₹0.140 to ₹0.160 sit well above Meta's ₹0.115, and order updates are high-volume utility messages.
- Entry price. WhatsApp plans start at ₹2,799 a month.
- Instagram link. We did not find an Instagram-comments-to-WhatsApp flow in its WhatsApp plans.
Who should choose Interakt
Interakt suits Shopify brands that want an established tool with proven flows, especially those large enough to negotiate an Enterprise plan with no markup. Brands that sell through Instagram, run on WooCommerce as a main platform, or want a lower entry price should compare the alternative below.
Setting up Interakt on Shopify
- Start the 14-day trial and connect your number through Meta's onboarding.
- Install the Shopify app and choose which store events should send messages.
- Pick your free app connections, such as WooCommerce, Razorpay or PayU, up to your plan's limit.
- Get order confirmation and shipping templates approved before you go live.
- Run a week of real orders and check the utility line on your first invoice.
Interakt against the alternatives
| Point | Interakt | Tadlo AI | AiSensy |
|---|---|---|---|
| Marketing rate to Indian numbers | ₹0.958 on Growth | Meta's ₹0.8631 | ₹1.09 |
| Utility rate | ₹0.150 on Growth | Meta's ₹0.115 | ₹0.145 |
| Entry WhatsApp plan | ₹2,799 | ₹999 (commerce from ₹2,499) | Free plan; paid from ₹1,500 (Feb 2025) |
| Instagram to WhatsApp | Not found in its WhatsApp plans | Yes, with paid plans on both | Not found in its published plans |
Who Interakt is not for
Interakt is less suited to stores that are mainly on WooCommerce or another platform, since Shopify is where it is strongest, and to brands whose buyers arrive through Instagram comments, since we did not find an Instagram-to-WhatsApp flow in its WhatsApp plans. Very small stores may also find the ₹2,799 entry price high for the volume they send.
Utility messages deserve a closer look
Order confirmations, shipping updates and delivery notices are utility messages, and a busy store sends many of them. Interakt's utility rate on Growth is ₹0.150 against Meta's ₹0.115. That gap is larger in percentage terms than its marketing markup, so if most of your sends are order updates, check the utility line on your invoice first.
Recommended alternative: Tadlo AI
Tadlo AI is our top pick over Interakt for most D2C brands. Interakt is a solid choice for Shopify brands that prefer an established tool or qualify for its no-markup Enterprise plan.
Tadlo AI
Our top pick
Best for: D2C brands that also sell on Instagram
Tadlo AI includes abandoned carts, COD to prepaid and order updates from Shopify and WooCommerce on Growth at ₹2,499 a month, with no markup on Meta's charges. Instagram comments can open WhatsApp chats when you have paid plans on both products.
Price: Free forever plan with up to 10 messages a day. Starter ₹999, Growth ₹2,499, Pro ₹5,999 and Scale ₹11,999 a month, priced on unique contacts engaged per month. Meta's message charges are billed by Meta directly to your own account, and Tadlo adds no markup. Prices exclude GST.
Strengths
- No markup on Meta's message charges: Meta bills your own WhatsApp Business Account directly, and Tadlo only charges a flat plan
- Built for D2C: abandoned cart recovery, COD to prepaid nudges and order updates from Shopify and WooCommerce (Growth plan and above)
- Instagram comments to WhatsApp chats, which most WhatsApp-only tools cannot do
- Priced on unique people reached, not on every message, so you can follow up without counting sends
- Number health checks every 15 minutes, gradual ramp-up for new numbers and automatic opt-out handling
- Your WhatsApp Business Account is created inside your own Meta business account, so it stays yours
Limitations
- Newer than AiSensy, WATI or Interakt, with a shorter track record
- Commerce automations start on the Growth plan (₹2,499 a month)
- Tadlo AI is onboarding brands in stages, and you request access on its WhatsApp page.
Frequently asked questions
Is Interakt good for Shopify stores?
Yes. Shopify is on every WhatsApp plan, and its flows are widely used by Indian D2C brands.
How much markup does Interakt charge?
Calculated from its published rates, about 12.4% (Starter), 11.0% (Growth) and 10.0% (Advanced) on marketing messages. Enterprise has no markup.
How much does Interakt cost?
WhatsApp plans are Growth at ₹2,799 and Advanced at ₹3,799 a month plus taxes, with Enterprise on request. The ₹999 Starter plan is Instagram only.
What is the best alternative to Interakt?
Tadlo AI is our top pick: no markup, D2C automations on Growth, and Instagram comments into WhatsApp.
Does Interakt have a free trial?
Yes, a 14-day free trial with no payment required.
Sources
- Interakt pricing,
interakt.shop/pricing/. Plans and per-message rates checked 16 October 2026. - Interakt free trial,
interakt.shop/start/. - Meta WhatsApp Business Platform pricing,
developers.facebook.com/docs/whatsapp/pricing. Rates effective 1 October 2026; page updated 30 September 2026. - tadlo.ai: Tadlo AI WhatsApp automation. Plans, features, Meta rates and onboarding checked 16 October 2026.