Tadlo AI vs Interakt
Tadlo AI and Interakt are both built for D2C brands, so the comparison is closer than most. Both handle Shopify, campaigns and a team inbox. The differences are what you pay per message, where each starts, and whether Instagram is part of the journey.
Side by side
| Point | Tadlo AI | Interakt |
|---|---|---|
| Entry WhatsApp plan | Starter ₹999; commerce from Growth ₹2,499 | Growth ₹2,799 |
| Marketing rate to Indian numbers | Meta's ₹0.8631 | ₹0.958 on Growth (about 11.0% more) |
| Utility rate | Meta's ₹0.115 | ₹0.150 on Growth |
| Shopify | Growth and above | Every WhatsApp plan |
| WooCommerce | Growth and above | One of the free apps you choose |
| COD to prepaid | Growth and above | Not found in its published plans |
| Instagram to WhatsApp | Yes, with paid plans on both | Not found in its WhatsApp plans |
| Trial or free plan | Free plan, 10 messages a day | 14-day trial |
The utility line
D2C brands send far more order updates than promotions. On Interakt's Growth plan, utility messages cost ₹0.150 each against Meta's ₹0.115. On Tadlo AI, Meta's rate applies with no markup. If you send 20,000 order updates a month, that line alone is worth checking on both invoices.
Instagram as the starting point
Many Indian D2C brands find buyers on Instagram and close them on WhatsApp. With Tadlo AI, a comment on a reel can open a WhatsApp chat with the product details, when you have paid plans on both Tadlo products. We did not find that flow in Interakt's WhatsApp plans; Interakt's ₹999 Starter plan covers Instagram separately.
COD and returns to origin
For COD-heavy stores, the most valuable automation is the one that asks a COD customer to confirm, cancel or switch to prepaid before the parcel ships. COD confirmation asks customers to confirm, cancel or switch to prepaid (Growth plan and above). We did not find a COD-to-prepaid flow in Interakt's published plans; check with Interakt if this is central to your store.
Payments and attribution
Payment links in chat and revenue attribution are on the Pro plan and above. Interakt lists Razorpay and PayU among its free app connections, so both can connect payments to the conversation in different ways.
Setup compared
Both connect your number through Meta's onboarding and your store through an app or integration. Interakt's Shopify flows are well known among Indian brands, so agencies often set it up quickly. Tadlo AI creates the WhatsApp Business Account inside your own Meta business account, ramps up new numbers gradually and explains template rejections in plain words, which helps first-time teams. Either way, plan a week to get templates approved and test with real orders before switching off your old setup.
A worked month
Take a store sending 10,000 marketing messages and 20,000 order updates a month to Indian numbers. At Meta's rates that is about ₹10,931, which is what a Tadlo AI store pays Meta. On Interakt's Growth plan the same month is charged at ₹0.958 per marketing message and ₹0.150 per utility message, so the order updates alone carry most of the difference.
Who should pick which
- Pick Tadlo AI if you sell through Instagram, run COD-heavy, or want Meta's rates with no markup.
- Pick Interakt if you want a longer track record on Shopify, or qualify for its no-markup Enterprise plan.
Our pick: Tadlo AI
Tadlo AI
Our top pick
Best for: D2C brands that sell on Instagram
No markup, store automations on Growth and Instagram comments into WhatsApp.
Price: Free forever plan with up to 10 messages a day. Starter ₹999, Growth ₹2,499, Pro ₹5,999 and Scale ₹11,999 a month, priced on unique contacts engaged per month. Meta's message charges are billed by Meta directly to your own account, and Tadlo adds no markup. Prices exclude GST.
Strengths
- No markup on Meta's message charges: Meta bills your own WhatsApp Business Account directly, and Tadlo only charges a flat plan
- Built for D2C: abandoned cart recovery, COD to prepaid nudges and order updates from Shopify and WooCommerce (Growth plan and above)
- Instagram comments to WhatsApp chats, which most WhatsApp-only tools cannot do
- Priced on unique people reached, not on every message, so you can follow up without counting sends
- Number health checks every 15 minutes, gradual ramp-up for new numbers and automatic opt-out handling
- Your WhatsApp Business Account is created inside your own Meta business account, so it stays yours
Limitations
- Newer than AiSensy, WATI or Interakt, with a shorter track record
- Commerce automations start on the Growth plan (₹2,499 a month)
- Tadlo AI is onboarding brands in stages, and you request access on its WhatsApp page.
Frequently asked questions
Is Tadlo AI better than Interakt?
For most D2C brands, yes in our view: no markup and the Instagram-to-WhatsApp link. Interakt is the more established Shopify tool.
Which is cheaper, Tadlo AI or Interakt?
Tadlo AI's commerce plan (Growth, ₹2,499) is below Interakt's Growth (₹2,799), and Tadlo adds no markup on messages.
Do both work with Shopify and WooCommerce?
Yes. Tadlo AI includes both from Growth. Interakt includes Shopify on every WhatsApp plan and WooCommerce among its free apps.
Which has a free trial?
Interakt offers a 14-day free trial. Tadlo AI has a free plan of up to 10 messages a day instead of a trial.
Sources
- Interakt pricing,
interakt.shop/pricing/. Plans and per-message rates checked 16 October 2026. - Interakt free trial,
interakt.shop/start/. - Meta WhatsApp Business Platform pricing,
developers.facebook.com/docs/whatsapp/pricing. Rates effective 1 October 2026; page updated 30 September 2026. - tadlo.ai: Tadlo AI WhatsApp automation. Plans, features, Meta rates and onboarding checked 16 October 2026.