WATI vs Interakt
WATI is a global WhatsApp platform known for its team inbox. Interakt is an Indian platform known for Shopify. For an Indian D2C brand, the shortlist often comes down to these two, and the choice depends on whether your WhatsApp work is led by support or by your store.
Side by side
| Point | WATI | Interakt |
|---|---|---|
| Best at | Support inbox | Shopify flows |
| Trial | Free trial | 14 days, no payment |
| Entry WhatsApp plan | Growth ₹2,999 (3 users) | Growth ₹2,799 |
| Markup | Not published | Published rates; about 11.0% on Growth (marketing); none on Enterprise |
| Shopify | Paid add-on, $4.99 a month | Every WhatsApp plan |
| WooCommerce | Official integration | One of the free apps you choose |
| Extra users | ₹1,299 a month on Pro, ₹2,199 on Business | Check plan |
Support-led or store-led?
If your agents spend the day answering customer questions, WATI's inbox is a real advantage. If your WhatsApp traffic is mostly generated by your store, order confirmations, shipping updates and cart reminders, Interakt's Shopify depth matters more.
WooCommerce stores have a closer call: WATI has an official integration, and Interakt counts WooCommerce as one of its free app connections.
Costs you can and cannot see
Interakt's per-message rates are on its pricing page: ₹0.958 for marketing and ₹0.150 for utility on Growth. A month of 10,000 marketing and 20,000 utility messages comes to about ₹12,580, against ₹10,931 at Meta's rates. WATI publishes its plan prices, from ₹2,999 a month for Growth, but not its markup, so ask WATI for its per-message rates and run the same sum. Add WATI's Shopify add-on and extra-user costs if they apply.
A worked month
| Provider | Marketing (10,000) | Utility (20,000) | Message bill | Above Meta's rates |
|---|---|---|---|---|
| Meta's rates (Tadlo AI, no markup) | ₹8,631 | ₹2,300 | ₹10,931 | - |
| Interakt Growth | ₹9,580 | ₹3,000 | ₹12,580 | ₹1,649 |
| WATI | Ask WATI | Ask WATI | Ask WATI | Not published |
The WATI row is blank because WATI does not publish its per-message rates. Ask for them and fill in the row before deciding.
Free trial compared
Interakt's 14-day trial needs no payment and is long enough to run real Shopify orders through it. WATI's free trial is enough to test the inbox with your team. Whichever you trial, count your utility and marketing messages per order during it, because that ratio decides your monthly bill more than the plan does.
Track record
Both are well established. WATI has a large international user base; Interakt is widely used by Indian D2C brands. Either is a safe choice on stability; the decision is about fit and cost.
Who should pick which
- Pick Interakt if you are an Indian Shopify brand and want published rates and a 14-day trial.
- Pick WATI if support is your main use, you run WooCommerce, or you sell internationally.
The third option
Tadlo AI adds no markup, starts at ₹999 a month with a shared inbox, and includes Shopify and WooCommerce order events, abandoned carts and COD to prepaid from Growth at ₹2,499. It also links Instagram comments to WhatsApp chats. It is newer than both and its inbox is simpler than WATI's.
Our pick over both: Tadlo AI
Tadlo AI
Our top pick
Best for: D2C brands on Shopify or WooCommerce
Meta's rates with no markup, store automations on Growth, and Instagram comments into WhatsApp.
Price: Free forever plan with up to 10 messages a day. Starter ₹999, Growth ₹2,499, Pro ₹5,999 and Scale ₹11,999 a month, priced on unique contacts engaged per month. Meta's message charges are billed by Meta directly to your own account, and Tadlo adds no markup. Prices exclude GST.
Strengths
- No markup on Meta's message charges: Meta bills your own WhatsApp Business Account directly, and Tadlo only charges a flat plan
- Built for D2C: abandoned cart recovery, COD to prepaid nudges and order updates from Shopify and WooCommerce (Growth plan and above)
- Instagram comments to WhatsApp chats, which most WhatsApp-only tools cannot do
- Priced on unique people reached, not on every message, so you can follow up without counting sends
- Number health checks every 15 minutes, gradual ramp-up for new numbers and automatic opt-out handling
- Your WhatsApp Business Account is created inside your own Meta business account, so it stays yours
Limitations
- Newer than AiSensy, WATI or Interakt, with a shorter track record
- Commerce automations start on the Growth plan (₹2,499 a month)
- Tadlo AI is onboarding brands in stages, and you request access on its WhatsApp page.
Frequently asked questions
Is WATI or Interakt better?
Interakt for Indian Shopify stores, WATI for support teams and WooCommerce. Our pick over both for D2C brands is Tadlo AI.
Which is cheaper, WATI or Interakt?
Interakt publishes its rates, so its costs are easier to calculate. WATI's prices and markup need confirming with WATI. Tadlo AI adds no markup.
Which is better for WooCommerce?
WATI has an official WooCommerce integration; Interakt includes WooCommerce as a free app connection; Tadlo AI includes WooCommerce events from Growth.
Sources
- wati.io/pricing, checked 16 October 2026,
wati.io/en/pricing/. - WATI WooCommerce integration,
support.wati.io/en/articles/11463110-how-to-integrate-wati-with-woocommerce. - Interakt pricing,
interakt.shop/pricing/. Plans and per-message rates checked 16 October 2026. - Interakt free trial,
interakt.shop/start/. - Meta WhatsApp Business Platform pricing,
developers.facebook.com/docs/whatsapp/pricing. Rates effective 1 October 2026; page updated 30 September 2026. - tadlo.ai: Tadlo AI WhatsApp automation. Plans, features, Meta rates and onboarding checked 16 October 2026.