WordBite

The best WhatsApp marketing software

By WordBite Editorial. Updated 16 October 2026.

WhatsApp marketing means sending template messages, mostly marketing category, to customers who opted in: sale announcements, launches, restocks and offers. Three things decide whether it works and what it costs: who you send to, what you pay per message, and how many people block or report you.

Marketing messages to Indian numbers cost ₹0.8631 each from 1 October 2026, so a 10,000-person campaign is about ₹8,631 in Meta charges alone, before any tool markup.

WhatsApp marketing software at a glance
#ToolBest forPrice (checked 16 October 2026)
1Tadlo AICampaigns with the cost shown before you sendFree (10 messages/day); paid from ₹999 a month
2AiSensyBroadcast campaigns at volumeFree plan; paid from ₹1,500 a month + markup on Meta charges
3WANotifierMarketing broadcasts at Meta's ratesSubscription, 0% markup; 7-day trial
4InteraktCampaigns for Shopify storesWhatsApp from ₹2,799 a month + markup on Meta charges
5GallaboxCampaigns inside a sales CRMFrom ₹2,999 a month + markup on Meta charges
6WATICampaigns plus a support inboxFrom ₹2,999 a month + markup on Meta charges

1. Tadlo AI

Our top pick

Best for: Campaigns with the cost shown before you send

Tadlo AI's broadcasts, on Growth and above, show the cost before you hit send, so a campaign never surprises you on the invoice. Opted-out customers are left out of every send automatically.

Because Tadlo adds no markup, that cost is Meta's charge and nothing more, billed by Meta to your own account. Its template studio shows a live preview and explains in plain words why Meta rejected a template, which saves days of resubmitting. Every 15 minutes it also checks your quality rating and messaging limits, the two numbers that decide whether your next campaign gets delivered.

Price: Free forever plan with up to 10 messages a day. Starter ₹999, Growth ₹2,499, Pro ₹5,999 and Scale ₹11,999 a month, priced on unique contacts engaged per month. Meta's message charges are billed by Meta directly to your own account, and Tadlo adds no markup. Prices exclude GST.

Strengths

  • No markup on Meta's message charges: Meta bills your own WhatsApp Business Account directly, and Tadlo only charges a flat plan
  • Built for D2C: abandoned cart recovery, COD to prepaid nudges and order updates from Shopify and WooCommerce (Growth plan and above)
  • Instagram comments to WhatsApp chats, which most WhatsApp-only tools cannot do
  • Priced on unique people reached, not on every message, so you can follow up without counting sends
  • Number health checks every 15 minutes, gradual ramp-up for new numbers and automatic opt-out handling
  • Your WhatsApp Business Account is created inside your own Meta business account, so it stays yours

Limitations

  • Newer than AiSensy, WATI or Interakt, with a shorter track record
  • Commerce automations start on the Growth plan (₹2,499 a month)
  • Tadlo AI is onboarding brands in stages, and you request access on its WhatsApp page.

Visit Tadlo AI

2. AiSensy

Best for: Broadcast campaigns at volume

AiSensy is one of the most widely used Indian broadcast tools, with retargeting and campaign features on paid plans. Its India rates work out about 26% above Meta's, and broadcasting is not on its free plan.

Price: A forever-free plan gives WhatsApp API access with ₹1000 in ad credits and ₹50 in conversation credits, for 1 agent, without broadcasts or integrations. Paid plans were Basic ₹1,500 and Pro ₹3,200 a month according to AiSensy's blog on 17 February 2025. Calculated from AiSensy's published India rates (marketing ₹1.09, utility ₹0.145) against Meta's rates, its message charges are about 26% higher than Meta's.

Strengths

  • Strong broadcast and retargeting tools
  • Shopify and WooCommerce on paid plans

Limitations

  • About 26% above Meta's rates
  • Broadcasts not on the free plan

3. WANotifier

Best for: Marketing broadcasts at Meta's rates

WANotifier is marketing-focused and passes Meta's fees through at 0% markup. Its free plan closed to new users on 27 October 2025, and it now offers a 7-day trial.

Price: Essentials, Advanced and Premium subscription plans, with Meta's message fees passed through at 0% markup. WANotifier stopped offering its free plan to new users on 27 October 2025 and now has a 7-day free trial.

Strengths

  • 0% markup on Meta's charges
  • Marketing focus

Limitations

  • No free plan for new users
  • Fewer commerce automations

4. Interakt

Best for: Campaigns for Shopify stores

Interakt runs campaigns alongside Shopify flows, with its own per-message rates above Meta's below the Enterprise plan. Growth is ₹2,799 a month.

Price: WhatsApp plans: Growth ₹2,799 and Advanced ₹3,799 a month plus taxes; Enterprise on request with no markup. The ₹999 Starter plan covers Instagram only. Interakt charges its own per-message rates, which sit above Meta's: marketing ₹0.970 / ₹0.958 / ₹0.949 and utility ₹0.160 / ₹0.150 / ₹0.140 on Starter, Growth and Advanced. 14-day free trial.

Strengths

  • Shopify on every WhatsApp plan
  • 14-day free trial

Limitations

  • Markup below Enterprise
  • Higher entry price than Tadlo's Starter

5. Gallabox

Best for: Campaigns inside a sales CRM

Gallabox combines campaigns with CRM features for sales teams. Plans start at ₹2,999 a month billed quarterly, and Meta's charges appear on its invoices with a markup it does not publish.

Price: Basic ₹2,999, Essential ₹6,999 and Advanced ₹16,999 a month, billed quarterly, with a 7-day free trial and no card needed. Meta's message charges appear on your Gallabox invoice with a markup; Gallabox does not publish the percentage.

Strengths

  • CRM-style features
  • 7-day free trial

Limitations

  • Markup percentage not published
  • Billed quarterly

6. WATI

Best for: Campaigns plus a support inbox

WATI pairs broadcasts and drip campaigns with a polished support inbox, and offers a free trial. Its Growth plan, at ₹2,999 a month, lists up to 15K broadcast and drip campaigns. It charges a subscription plus a markup on Meta's rates.

Price: Growth ₹2,999, Pro ₹6,499 and Business ₹18,499 a month billed monthly, with savings of up to 10% on quarterly and up to about 25% on annual billing. Growth includes 3 users with no additional users; Pro and Business include 5, with extra users at ₹1,299 and ₹2,199 a month each. Template and service messages are charged on top, with a markup on Meta's rates. A free trial is available.

Strengths

  • Broadcasts and drip campaigns
  • Mature inbox
  • Shopify add-on and WooCommerce integration

Limitations

  • Markup percentage not published

Compliant campaigns in five rules

  1. Only message people who opted in. Meta requires businesses to collect opt-in that clearly states the person is agreeing to receive messages from the business, and names the business.
  2. Make opting out easy and honour it immediately.
  3. Segment. Send the restock alert to people who viewed that product, not to everyone.
  4. Space campaigns out. Several marketing messages a week to the same person drives blocks.
  5. Watch your quality rating after each send. Every template has a quality rating based on usage, customer feedback and engagement; low ratings can lead to template pacing or pausing.

What a campaign costs

Meta's charge for marketing messages to Indian numbers, from 1 October 2026
RecipientsMeta's chargeWith a 15% markup
10,000 marketing + 20,000 utility₹10,931₹10,931 + ₹1,640

The second column is what Tadlo AI customers pay Meta for that month's messages. The third shows what a tool with a 15% markup would add on top.

Signs your campaigns are hurting you

Frequently asked questions

What is the best WhatsApp marketing software?

Tadlo AI is our top pick: cost preview before every broadcast, automatic opt-out handling and no markup on Meta's charges.

How much does WhatsApp marketing cost in India?

Meta charges ₹0.8631 per marketing message to Indian numbers from 1 October 2026. Your software's plan and any markup are on top.

Can I send bulk WhatsApp messages without getting banned?

Send only to people who opted in, keep opt-out easy, segment your audience and watch your quality rating. Meta can limit numbers that receive many blocks or reports.

Which WhatsApp marketing tools add no markup?

Tadlo AI and WANotifier pass Meta's charges through without a markup.

Sources

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