Tadlo AI vs AiSensy
Both tools send WhatsApp messages through Meta's platform, so Meta charges the same for the same message. What differs is what each adds. Tadlo AI adds a flat plan and nothing per message. AiSensy charges its own rates, ₹1.09 for marketing and ₹0.145 for utility to Indian numbers, from a prepaid wallet.
A worked monthly bill
| Tadlo AI | AiSensy | |
|---|---|---|
| Message charges | ₹8,631 (Meta's rate, billed by Meta) | ₹10,900 (AiSensy's rate, from the wallet) |
| Difference | - | About ₹2,269 more each month |
| Plus | Tadlo plan | AiSensy plan |
The gap grows in step with your sends. For utility messages, such as order updates, AiSensy's ₹0.145 against Meta's ₹0.115 is also about 26% more.
Side by side
| Point | Tadlo AI | AiSensy |
|---|---|---|
| Markup | None | About 26%, calculated |
| How you pay for messages | Meta bills your account | Prepaid wallet |
| Free plan | Up to 10 messages a day | API access, credits, 1 agent, no broadcasts |
| Broadcasts | Growth and above, with cost preview | Paid plans, mature tools |
| Store automations | Carts, COD to prepaid, order updates (Growth) | Shopify and WooCommerce integrations on paid plans |
| Instagram to WhatsApp | Yes, with paid plans on both | Not found in its published plans |
| Track record | Newer | Longer |
Free plans compared
Both have a free plan, aimed at different things. AiSensy's gives API access, ₹1000 in ad credits, ₹50 in conversation credits and an inbox for one agent, but no broadcasts or integrations. Tadlo's sends up to 10 messages a day with no Tadlo fee, no trial clock and no card. Either is enough to test; neither replaces a paid plan for a real store.
Campaigns compared
AiSensy's broadcast and retargeting tools are more mature, and many Indian marketers know them well. Tadlo AI's broadcasts, from Growth, show the cost before you send and leave opted-out customers out automatically, and the cost shown is Meta's charge with nothing added. If you run several campaigns a week to a large list, the difference in message cost will usually outweigh the difference in campaign features.
Who should pick which
- Pick Tadlo AI if you send at volume, run a D2C store with COD, or sell through Instagram.
- Pick AiSensy if broadcasts and retargeting are your main use, your volume is small, or your team already knows it.
Templates and number health
Both tools work within Meta's template approval and quality rules. Tadlo AI adds a template studio with live preview and plain explanations when Meta rejects a template, and checks your connection, quality rating, messaging limits and templates every 15 minutes. For a brand that relies on campaigns, catching a quality drop early is worth as much as a lower message rate.
When AiSensy still makes sense
If you send a few thousand messages a month, the markup is a few hundred rupees and AiSensy's broadcast experience may be worth it. If your team already runs complex retargeting there, switching has a real cost in time. The case for Tadlo AI gets stronger with every extra campaign, and with any COD or Instagram-driven sales.
Switching from AiSensy
- Use up or note your wallet balance.
- Confirm your number and WhatsApp Business Account can move.
- Export contacts with opt-in records and list your templates.
- Set up Tadlo, resubmit templates, and run one small campaign to compare the bill.
Our pick: Tadlo AI
Tadlo AI
Our top pick
Best for: Brands that send at volume
No markup, no wallet, and D2C automations from the Growth plan.
Price: Free forever plan with up to 10 messages a day. Starter ₹999, Growth ₹2,499, Pro ₹5,999 and Scale ₹11,999 a month, priced on unique contacts engaged per month. Meta's message charges are billed by Meta directly to your own account, and Tadlo adds no markup. Prices exclude GST.
Strengths
- No markup on Meta's message charges: Meta bills your own WhatsApp Business Account directly, and Tadlo only charges a flat plan
- Built for D2C: abandoned cart recovery, COD to prepaid nudges and order updates from Shopify and WooCommerce (Growth plan and above)
- Instagram comments to WhatsApp chats, which most WhatsApp-only tools cannot do
- Priced on unique people reached, not on every message, so you can follow up without counting sends
- Number health checks every 15 minutes, gradual ramp-up for new numbers and automatic opt-out handling
- Your WhatsApp Business Account is created inside your own Meta business account, so it stays yours
Limitations
- Newer than AiSensy, WATI or Interakt, with a shorter track record
- Commerce automations start on the Growth plan (₹2,499 a month)
- Tadlo AI is onboarding brands in stages, and you request access on its WhatsApp page.
Frequently asked questions
Is Tadlo AI cheaper than AiSensy?
On message charges, yes: Tadlo adds no markup, while AiSensy's rates work out about 26% above Meta's. Compare plans too for your volume.
Which is better for broadcasts, Tadlo AI or AiSensy?
AiSensy has more mature broadcast and retargeting tools. Tadlo AI shows the cost before you send and adds no markup.
Does AiSensy have a free plan?
Yes, with API access, credits and one agent, but without broadcasts. Tadlo AI's free plan sends up to 10 messages a day.
Can I move from AiSensy to Tadlo AI?
Yes. Use up your wallet balance, confirm your number can move, export contacts with opt-in records, and resubmit your templates on Tadlo.
Sources
- AiSensy pricing,
aisensy.com/pricing. India per-message rates checked 16 October 2026. - AiSensy forever free plan,
wiki.aisensy.com/en/articles/11478270-aisensy-forever-free-plan-everything-you-need-to-know. - Meta WhatsApp Business Platform pricing,
developers.facebook.com/docs/whatsapp/pricing. Rates effective 1 October 2026; page updated 30 September 2026. - tadlo.ai: Tadlo AI WhatsApp automation. Plans, features, Meta rates and onboarding checked 16 October 2026.