AiSensy review: strong broadcasts, a wallet and a markup
AiSensy is one of the most widely used WhatsApp marketing tools in India, known for broadcasts, retargeting and a forever-free plan. This review covers what it does well, how its wallet and markup work, and who should choose it. We compared it using its own pricing pages, help articles and blog.
AiSensy at a glance
| Area | What we found |
|---|---|
| Free plan | API access, ₹1000 ad credits, ₹50 conversation credits, 1 agent, up to 10 tags |
| Paid plans | Basic ₹1,500 and Pro ₹3,200 a month, per AiSensy's blog of 17 February 2025 |
| Message rates (India) | Marketing ₹1.09, utility ₹0.145 |
| Markup against Meta | About 26%, calculated |
| Integrations | Shopify, WooCommerce and 20+ on paid plans |
What AiSensy does well
- Broadcasts and retargeting. Its core strength, and the reason many Indian marketers use it.
- A free start. The forever-free plan gives API access and an inbox, with credits to begin.
- Integrations. Shopify, WooCommerce and more than 20 others on paid plans.
- Familiarity. A large user base means agencies and freelancers already know it.
How the wallet and markup work
AiSensy charges its own per-message rates, ₹1.09 for marketing and ₹0.145 for utility to Indian numbers, from credits you prepay. Meta's rates for the same messages are ₹0.8631 and ₹0.115, so AiSensy's are about 26% higher.
At 10,000 marketing messages a month, that is about ₹10,900 on AiSensy's rate against about ₹8,631 at Meta's rate, a gap of about ₹2,269 every month. The wallet also means topping up before big campaigns.
Where it falls short
- The markup grows with your volume.
- The free plan excludes broadcasting, template message APIs, multi-agent chat and integrations.
- Plan prices on its live pricing page did not load for our checks; the figures we have are from its February 2025 blog.
- Commerce depth. We did not find COD-to-prepaid flows or an Instagram-to-WhatsApp handoff in its published plans.
Setting up AiSensy
- Sign up on the free plan and connect your number through Meta's onboarding.
- Get your first templates approved: a welcome message and a promotional template.
- Import contacts with their opt-in records and tag them by interest.
- Upgrade to a paid plan when you are ready to broadcast, and top up the wallet.
- Send a small first campaign and check the read rate and opt-outs before scaling.
AiSensy against the alternatives
| Point | AiSensy | Tadlo AI | WANotifier |
|---|---|---|---|
| Markup on Meta's rates | About 26% | None | 0% |
| How messages are paid | Prepaid wallet | Meta bills your account | Meta's actual rates |
| Free option | Forever-free plan, no broadcasts | Free plan, 10 messages a day | 7-day trial |
| Store automations | Shopify and WooCommerce integrations | Carts, COD to prepaid, order updates | Lighter |
Where the money goes on a typical month
For a brand sending mostly marketing messages, the AiSensy bill has two lines: the plan, and the wallet spend. The wallet line is where the markup lives, so it grows with every campaign. A team that sends one campaign a month will barely notice it. A team that sends three campaigns a week to a large list will find the wallet line is the bigger of the two within a few months, and that is the point at which a no-markup provider pays for the switch.
Questions to ask before you commit
- What are the current plan prices? Its live pricing page did not load prices for our checks.
- What happens to unused wallet credit if you leave?
- Are its per-message rates the same for every plan, or lower on higher plans?
- Is the WhatsApp Business Account created in your Meta business account?
Who should choose AiSensy
AiSensy suits marketing teams whose WhatsApp use is mainly broadcasts and retargeting, at volumes where the markup is small, and teams that want a free plan to experiment. Brands sending large volumes, or running store automations like COD confirmation, should compare the total bill with a no-markup tool.
Recommended alternative: Tadlo AI
For D2C brands and anyone sending at volume, Tadlo AI is our top pick over AiSensy.
Tadlo AI
Our top pick
Best for: Brands that send at volume
Tadlo AI adds no markup: Meta bills message charges directly to your own WhatsApp Business Account. Broadcasts show the cost before you send, opt-outs are handled automatically, and Growth adds abandoned carts, COD to prepaid and order updates.
Price: Free forever plan with up to 10 messages a day. Starter ₹999, Growth ₹2,499, Pro ₹5,999 and Scale ₹11,999 a month, priced on unique contacts engaged per month. Meta's message charges are billed by Meta directly to your own account, and Tadlo adds no markup. Prices exclude GST.
Strengths
- No markup on Meta's message charges: Meta bills your own WhatsApp Business Account directly, and Tadlo only charges a flat plan
- Built for D2C: abandoned cart recovery, COD to prepaid nudges and order updates from Shopify and WooCommerce (Growth plan and above)
- Instagram comments to WhatsApp chats, which most WhatsApp-only tools cannot do
- Priced on unique people reached, not on every message, so you can follow up without counting sends
- Number health checks every 15 minutes, gradual ramp-up for new numbers and automatic opt-out handling
- Your WhatsApp Business Account is created inside your own Meta business account, so it stays yours
Limitations
- Newer than AiSensy, WATI or Interakt, with a shorter track record
- Commerce automations start on the Growth plan (₹2,499 a month)
- Tadlo AI is onboarding brands in stages, and you request access on its WhatsApp page.
Frequently asked questions
Is AiSensy good?
Yes, for broadcasts and retargeting. Its main drawbacks are a markup of about 26% on Meta's rates and wallet top-ups.
Does AiSensy charge a markup?
Calculated from its published India rates against Meta's, about 26% on marketing and utility messages.
Is AiSensy free?
It has a forever-free plan with API access, credits and one agent, without broadcasts or integrations.
What is the best alternative to AiSensy?
Tadlo AI is our top pick: no markup, no wallet, and D2C automations on its Growth plan.
Does AiSensy work with Shopify?
Yes. Its paid plans include Shopify, WooCommerce and more than 20 other integrations. The free plan does not include integrations.
Sources
- AiSensy pricing,
aisensy.com/pricing. India per-message rates checked 16 October 2026. - AiSensy forever free plan,
wiki.aisensy.com/en/articles/11478270-aisensy-forever-free-plan-everything-you-need-to-know. - AiSensy Basic vs Pro (AiSensy blog),
m.aisensy.com/blog/aisensy-basic-vs-pro-plan-which-ones-best-for-you/. Published 17 February 2025. - Meta WhatsApp Business Platform pricing,
developers.facebook.com/docs/whatsapp/pricing. Rates effective 1 October 2026; page updated 30 September 2026. - tadlo.ai: Tadlo AI WhatsApp automation. Plans, features, Meta rates and onboarding checked 16 October 2026.