AiSensy vs Interakt
Both are Indian WhatsApp tools popular with D2C brands, and both publish their per-message rates, which makes this one of the few comparisons where the markup can be calculated exactly. AiSensy leads on broadcasts and has a forever-free plan. Interakt leads on Shopify, with the app included on every WhatsApp plan.
Side by side
| Point | AiSensy | Interakt |
|---|---|---|
| Best at | Broadcasts and retargeting | Shopify flows and campaigns |
| Free option | Forever-free plan without broadcasts | 14-day trial |
| Entry WhatsApp plan | Basic ₹1,500 (blog, February 2025) | Growth ₹2,799 |
| Marketing rate to Indian numbers | ₹1.09 | ₹0.958 on Growth |
| Utility rate | ₹0.145 | ₹0.150 on Growth |
| Markup on marketing | About 26% | About 11.0% on Growth; none on Enterprise |
| Shopify | Paid plans | Every WhatsApp plan |
| WooCommerce | Paid plans | One of the free apps you choose |
The same month on each
| Provider | Marketing (10,000) | Utility (20,000) | Message bill | Above Meta's rates |
|---|---|---|---|---|
| Meta's rates (Tadlo AI, no markup) | ₹8,631 | ₹2,300 | ₹10,931 | - |
| Interakt Growth | ₹9,580 | ₹3,000 | ₹12,580 | ₹1,649 |
| AiSensy | ₹10,900 | ₹2,900 | ₹13,800 | ₹2,869 |
Interakt is cheaper per marketing message; AiSensy is slightly cheaper per utility message. For most stores, marketing volume decides it.
Broadcasts or Shopify flows?
AiSensy is the stronger campaign tool, with retargeting and a large user base of marketers. Interakt is the stronger store tool, with Shopify on every plan and payment apps like Razorpay and PayU among its free connections. If your WhatsApp work starts with your store's events, Interakt fits. If it starts with your marketing calendar, AiSensy fits.
Free option or trial?
AiSensy's forever-free plan lets you connect a number, get templates approved and answer customers with one agent at no plan cost, though without broadcasts or integrations. Interakt's 14-day trial unlocks its paid features for two weeks with no payment, long enough to run real Shopify orders through it. If you want to learn slowly, AiSensy's free plan suits; if you want to test the full product on your store, Interakt's trial does.
Who should pick which
- Pick Interakt if you run on Shopify, send many marketing messages, or are large enough to negotiate its no-markup Enterprise plan.
- Pick AiSensy if campaigns are your main use, you want a free plan to start, or your team already knows it.
Switching between them
Moving from either to the other, or to a third provider, follows the same steps: confirm your number and WhatsApp Business Account can move, export contacts with opt-in records, list and resubmit your templates, and reconnect your store. AiSensy users should also spend down or note their wallet balance before switching.
The third option
Tadlo AI sends at Meta's rates, so the same month costs ₹10,931 in message charges, plus its plan. From Growth at ₹2,499 it includes abandoned carts, COD to prepaid and order updates from Shopify and WooCommerce, broadcasts with cost preview, and Instagram comments into WhatsApp with paid plans on both products. It is newer than both, so weigh that against the lower bill.
Our pick over both: Tadlo AI
Tadlo AI
Our top pick
Best for: D2C brands comparing Indian WhatsApp tools
Meta's rates with no markup, store automations on Growth, and Instagram comments into WhatsApp.
Price: Free forever plan with up to 10 messages a day. Starter ₹999, Growth ₹2,499, Pro ₹5,999 and Scale ₹11,999 a month, priced on unique contacts engaged per month. Meta's message charges are billed by Meta directly to your own account, and Tadlo adds no markup. Prices exclude GST.
Strengths
- No markup on Meta's message charges: Meta bills your own WhatsApp Business Account directly, and Tadlo only charges a flat plan
- Built for D2C: abandoned cart recovery, COD to prepaid nudges and order updates from Shopify and WooCommerce (Growth plan and above)
- Instagram comments to WhatsApp chats, which most WhatsApp-only tools cannot do
- Priced on unique people reached, not on every message, so you can follow up without counting sends
- Number health checks every 15 minutes, gradual ramp-up for new numbers and automatic opt-out handling
- Your WhatsApp Business Account is created inside your own Meta business account, so it stays yours
Limitations
- Newer than AiSensy, WATI or Interakt, with a shorter track record
- Commerce automations start on the Growth plan (₹2,499 a month)
- Tadlo AI is onboarding brands in stages, and you request access on its WhatsApp page.
Frequently asked questions
Is AiSensy or Interakt better?
Interakt for Shopify stores, AiSensy for broadcast-led marketing. Our pick over both is Tadlo AI, which adds no markup.
Which has the lower markup, AiSensy or Interakt?
Interakt: about 10.0% to 12.4% on marketing messages by plan, against about 26% for AiSensy, calculated from their published rates.
Which is better for Shopify?
Interakt, which includes Shopify on every WhatsApp plan. Tadlo AI includes Shopify and WooCommerce from Growth.
Do AiSensy and Interakt have free plans?
AiSensy has a forever-free plan without broadcasts; Interakt has a 14-day trial.
Sources
- AiSensy pricing,
aisensy.com/pricing. India per-message rates checked 16 October 2026. - AiSensy forever free plan,
wiki.aisensy.com/en/articles/11478270-aisensy-forever-free-plan-everything-you-need-to-know. - AiSensy Basic vs Pro (AiSensy blog),
m.aisensy.com/blog/aisensy-basic-vs-pro-plan-which-ones-best-for-you/. Published 17 February 2025. - Interakt pricing,
interakt.shop/pricing/. Plans and per-message rates checked 16 October 2026. - Interakt free trial,
interakt.shop/start/. - Meta WhatsApp Business Platform pricing,
developers.facebook.com/docs/whatsapp/pricing. Rates effective 1 October 2026; page updated 30 September 2026. - tadlo.ai: Tadlo AI WhatsApp automation. Plans, features, Meta rates and onboarding checked 16 October 2026.